Are we Crazy?

  Isn't it time to stop doing things the same way, expecting different results? Businesses all over the world are tripping over one another to shave value off of products in order to lower prices. It used to be that a manufacturer might shave value to make a few more cents per unit. Now, manufacturers are shaving both value and utility off their products in order to come in a few cents lower than the competition.

  By constantly harping on “Lowest Prices Anywhere”, sales and marketing drones everywhere have conditioned customers to the idea that price is all that matters. This becomes a self-fulfilling prophecy, as lower prices drive quality so low that consumers always demand a lower price on the current iteration of a product than they paid for the last one, because the last one did not satisfy their expectations.

  Rather than follow this “race to the bottom”, Modern Fence Technologies has decided to remain the producer of the highest quality, American made hardware, tools and accessories available to the professional fence industry, while offering support to our customers by teaching them the benefit of selling quality rather than price. We are here to help prepare you as a distributor or contractor, to meet your customer's price objections with sound reasons to buy quality.

  Sure, it's a little more work to produce and sell quality, but in the long run, everyone who is party to the deal is better off, and more satisfied.