Sales Training Opportunity of a Lifetime

  If you are in sales, in any industry, you need to be a part of this.  Bill Schenke, Vice President Of Sales at Ameristar Fence Products Will be teaching at the North American Fence Contractors Association Fence Expo in Athens, Georgia, on Friday, November 9th.  This is just one of several seminar tracks that will improve your sales techniques  your business organization, and, for the fence professionals, tools, tips and techniques.  You really can't afford to miss this opportunity.  You can register here, and call your NAFCA member vendor for a coupon code to cover your registration fees!

Are we Crazy?

  Isn't it time to stop doing things the same way, expecting different results? Businesses all over the world are tripping over one another to shave value off of products in order to lower prices. It used to be that a manufacturer might shave value to make a few more cents per unit. Now, manufacturers are shaving both value and utility off their products in order to come in a few cents lower than the competition.

  By constantly harping on “Lowest Prices Anywhere”, sales and marketing drones everywhere have conditioned customers to the idea that price is all that matters. This becomes a self-fulfilling prophecy, as lower prices drive quality so low that consumers always demand a lower price on the current iteration of a product than they paid for the last one, because the last one did not satisfy their expectations.

  Rather than follow this “race to the bottom”, Modern Fence Technologies has decided to remain the producer of the highest quality, American made hardware, tools and accessories available to the professional fence industry, while offering support to our customers by teaching them the benefit of selling quality rather than price. We are here to help prepare you as a distributor or contractor, to meet your customer's price objections with sound reasons to buy quality.

  Sure, it's a little more work to produce and sell quality, but in the long run, everyone who is party to the deal is better off, and more satisfied.