Confessions of a Cold Caller...

As a business owner, your time is valuable, and always in demand. One way to guarantee that you have fewer distractions is to have whoever answers your phone “filter” calls. The number of “I'll let him know you called”, and “give me your number and if he's interested he'll call you back” responses I get is staggering. I know when I hear this that the chances of you ever hearing about the truly unique products I can offer to differentiate you from your competition in quality and value are next to zero.

Here's what you didn't learn. I offer American made products designed and built here by professionals with decades in your industry. The products you are using are almost certainly imported, inferior copies of products we introduced to the industry.

Contrary to opinion, the cost of using our product is usually lower than that of using our competitor's, and the margins are higher. But you won't know that because you've trained the person who answers the phone to take a name and number, with no compelling reason for you to call back. So you never talk to me.

Instead, I find the one guy in your market who is really into quality. He sells top notch products at prices that make him profitable, and at the same time, attractive to the kind of customers who don't mind paying for good quality work, and who pay on time. I work with that guy, helping him to grow his business, ultimately, at the cost of your business. 

Have at it.