Sell American!

  I've written a lot on this blog about why you should buy American made, but what if you are in the position to sell American made products? Is it worth the trouble to source American made products? Aren't they more expensive and therefore harder to sell?

Apparently not, according to this article in Consumer Reports. It seems that American retailers are slowly coming to the realization that their customers are most concerned about price when they believe they are buying inferior quality. When offered an American alternative, an overwhelming majority of customers are ready to shell out significantly more money. And that's not just in America! Even among Chinese consumers, over 60% would rather buy American goods.

So what is stopping you from taking advantage of the increased market share you can win by offering American made products? Think about it. Even if you pay slightly more for an American alternative to supply your customers' needs, your margin is computed from that higher base, so you are earning more real cash per transaction, and your customer is looking for you, because you care enough to offer what your competitor won't...quality!